PDF Download Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress, by Brian P. Lawler
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Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress, by Brian P. Lawler
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THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job.
- Sales Rank: #757917 in Books
- Brand: Lawler, Brian P.
- Published on: 2005-11-04
- Original language: English
- Number of items: 1
- Dimensions: 9.12" h x .43" w x 7.38" l, 1.05 pounds
- Binding: Paperback
- 200 pages
Most helpful customer reviews
40 of 41 people found the following review helpful.
New to print? You need this book
By Halifax Creative User Group
I know a teeny tiny bit of print. Spot colours - hmm I did know that one, but since I don't do much print (or haven't til this year) I was always at a loss when it came ready for the printer. This book is an essential guide for the non print designer.
Terms, project proofing, even what a colour bar is (you know that strip of colour on the prepress and press proofs?) - it's all covered. There is a world of difference between making something for screen and print. If you have ever had someone ask to have a business card made, or a more complex print piece, and you usually export a 300 dpi TIFF and hope for the best this book helps take you further. Every introductory design course, not just a print course, should be covering this book to ensure that designers are well versed in all the verbage, processes and production issues that print demands.
A great chapter in this book covers project management which most will not think of to be in a book like this. The added value of having this chapter allows one who is not familiar with print to understand ones responsibilities to the client, the printer and themselves. Do not waste time creating something the client may love and the printer will not deliver - at your quoted budget anyway. It all intertwines and knowing what questions to ask is the key to a better project. And don't forget that File Checkoff List.
28 of 29 people found the following review helpful.
Not what I'd expected.
By N. Ali
This book wasn't what I'd expected from the reviews. It is largely a reference guide and less of a learning resource. Definitions are presented clearly, but then the application of things wasn't fully explained. For someone new to print publishing, this isn't a 'how-to' guide. It's more of a reference material and to discover new things about print publishing you may not have known about. I would recommend this tentatively to anyone who wants to bulk up their reference library on print publishing, but wouldn't recommend it to a absolute beginner wanting to know more about print publishing.
0 of 0 people found the following review helpful.
Five Stars
By barbara cruz
Good
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