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reDESIGN: reCREATE: Reinvent Yourself and Thrive in the New Economy, by Guillaume Wolf "Prof. G"
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How do you reinvent yourself in the New Economy? How do you keep up with an accelerating changing world? In reDESIGN: reCREATE, creativity expert Guillaume Wolf “Prof. G” challenges you to take back control of your career and your life with a bold proposition. He offers that the key to successfully navigating the shifting waters of today’s (and tomorrow’s) economy is in your capacity to use your creativity. Through a step-by-step process, reDESIGN: reCREATE invites you to get results by standing out and innovating — whether you’re new on the marketplace, working for a company, in between jobs, freelancing, or following the path of entrepreneurship. reDESIGN: reCREATE is the first practical guide to approaching your reinvention process through the creative perspective. Throughout the book you will learn “creative blueprints” and little-known strategies, illustrated with numerous real-life examples. With Nike’s CEO Mark Parker (business), Daft Punk (music), Karl Lagerfeld (fashion), Philippe Starck (design), etc., you’ll go behind the scenes for an inside look at the world’s best. You’ll also discover how everyday people beat the odds and create the life they want. BONUS: Online experience (iPad compatible). As a reader of reDESIGN: reCREATE, you’ll get exclusive access to a free series of coaching Web videos and audio content.
- Sales Rank: #3516337 in Books
- Published on: 2011-06-23
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .78" w x 5.25" l, .79 pounds
- Binding: Paperback
- 312 pages
About the Author
Guillaume Wolf “Prof G.” is changing the way we feel about creativity. As a consultant, teacher, and creativity expert who has dedicated two decades of his life to “cracking the code” of creativity, Guillaume helps individuals and organizations reinvent themselves so they can thrive in the New Economy. Guillaume’s background includes, among others: creative director of Whitewall, the celebrated art and design magazine; branding consultant; and teacher of communication design at Art Center College of Design in Pasadena.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Just what I needed
By Alex
I received this book as a gift. I'm three-quarters of the way through it so far . . . and I have to say reading it is like a wake-up call.
Like most people, I've been forced to deal with reinvention in my own life, and it has not always been easy. In this book, the author manages to present reinvention under a new light and shows how (even if it can be tough) it's a natural part of life and a source of opportunities. He links reinvention with the creative process. This concept was a big eye-opener for me.
He sets the tone in the opening pages when he says: "If you cultivate within yourself the capacity to relearn, reinvent, and retry things intelligently, you will possess something unique that can never be taken away." Then he shows you how to achieve just that. The author guides you through your own reinvention journey trough a series of workshops with many exercises.
The book mixes inspiration and practical advice/strategies. The author is part coach, part taskmaster . . . He's focused, caring and sometimes gives some tough love.
My only reservation so far is that the book is over 300+ pages, -- there's a lot to take in because there are many exercises and also videos to watch.
As I'm reading this it has been a huge source of inspiration. This book is about how to live your best life. I know it's a guide I'll refer back to in the future. I recommend this book for people who want to take their lives to new heights and who are also committed to work hard to achieve their goals. As the author writes: "reDesign: reCreate is about lifelong growth." Very true indeed.
4 of 4 people found the following review helpful.
A fantastic guide
By Greg
I often struggle with books of this nature because I find that they rarely give concrete, actionable means by which one can achieve the goals that drove them to purchase the book in the first place. It also seems that they often offer `quick-fixes' or `silver bullets', both of which are unrealistic and set the reader up for, let's just say it, failure.
One of the numerous things I appreciate about Wolf's book is that he has avoided both of these traps. This book is practical, accessible and realistic. He makes no bones about the work that the reader will have to do in order to advance along their personal path, and he offers a clear and valuable guide. Have I accomplished what I intended to by picking up this book? Not yet. But that's not the point. The point is that I feel that I have a map that is relevant, meaningful and useful to me, especially in today's more chaotic, less certain world.
On top of all of that, it's a fun read, and the bonus videos are engaging and helpful (don't skip them!). I'd recommend this book for just about anyone who is trying to figure out how to maneuver in this new world we are all finding ourselves in. Admit it, that's you.
1 of 1 people found the following review helpful.
Valuable
By Albert Chu
I realize the difficulty of writing a book like this - one that offers anecdotal inspiration, one that provides advice for a potentially limitless "discipline", one that wants to be both your counselor and friend - and for that, I have to commend Wolf for not only assuming this challenge but also creating a book that has real value.
He clearly lays out the premise of his workshop and systematically guides the reader to build the armature for success. While he focuses on the Creative, I think what's impressive is that the lessons included in the book are more fundamental than that. They border on the common sense, which, I want to emphasize, is a very difficult sense to learn and to teach. And Wolf does this well. He uses fun stories, fictional disasters, and true successes to point out the pros and cons of various thought practices. He also is able to write about the balance between reality and fantasy in a way that is very useful. More importantly, he promotes practices that are helpful in all situations: he encourages thinking beyond oneself, taking initiative, believing in process, and valuing creativity.
So while I think the target audience includes creative professionals (and non-professionals), I think the larger lessons in "reDESIGN reCREATE" are appropriate for everyone. It's a nice read that's perfect for the subway, the bed, the beach, or the library.
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